For about 10 years or so I've been telling anyone who will listen that we don't want to grow a giant company that we control, we want to grow a giant ecosystem that we support. One with a broad range of hosts, developers, agencies, partners and publishers who can build on top of shared infrastructure — where our role as a core team is helping the collective ecosystem thrive. Growing a larger market, rather than trying to capture all the value within it.

The primary purpose of the non-profit structure is to protect against this and ensure that any decisions made benefit the organisation and its community, not its owners. Ghost has no incentive to slash costs and drive up profits, because it has no owners. It will always be independent.The organisation exists for-purpose, rather than for-profit.

This website offers an alternative way to approach and design how people work together. It provides a menu of thirty-three Liberating Structures to replace or complement conventional practices. Liberating Structures used routinely make it possible to build the kind of organization that everybody wants. They are designed to include everyone in shaping next steps.

We are a strategic discovery, design and development lab working to transition society in response to technological revolution and climate breakdown.