1 Matching Annotations
  1. Apr 2022
    1. A number of incunabula mention that 300 copies were printed, though this figure may have become formulaic. Most scholars assume that despite contextual variations, print runs generally increased during the sixteenth century—1,000 is often used as a ballpark estimate.181

      Print runs of the earliest books by publishers may have been around 300 copies going up to 1,000 copies during the sixteenth century. Compare this to 10,000 copies today to reach "best seller" status.