As I’d mentioned, the problem is not with the first printing, when our usual press run ranges from 7,000 to 15,000 copies, but with subsequent printings of a many of our titles. In many cases, a few years after a title’s initial publication, a three- to five-year supply can be as low as 500 copies. The cost to set up the book (called “make-ready” in the industry) is so high that the printing/binding cost per book is far more than most readers would be willing to pay. To “break even” on some of these titles, we’d have to charge $100 or more in bookstores, which would decrease sales even further. As it is, we subsidize those volumes with donations and with sales of other books.