in a normal distribution, from over here you have the denialists and over here you have the environmental activists. But in between you have a lot of different types of people. And the majority are actually – we know this from opinion polls – they are very supportive of science. They're very supportive of and concerned about climate change. They want climate action. It's just that they live their normal lives, they have many preoccupations in life. 01:01:44 They have their children, their health, their school, their financing, their incomes. You know, many, many things to be worried about. But that's the question: how do we get this majority, the silent majority, to join us? And I don't think that the way to make them join us is to scare them. And I don't think the way to join is to fight with the denialists. I think the way to join... to make them join... is to show that this pathway can get a better life.