A bottom-up approach involves aiming for maximum participation at a society-wide level. While this relates to achieving “mass and speed” of response, it also connects to psychological and philosophical research on the need for belonging and agency. One way a bottom-up approach can achieve maximum participation is through asking individuals, “How do you help us win?” or “How do you help us reach our destination of safe Earth?” This differs from most employment circumstances that issue top-down-directed work. It is anticipated that surprising answers will emerge, which allows people to align their aptitude and best skills to the mission. Two examples follow: Retired elite athletes have skills in goal setting, visualizing success, and motivating action. They could be employed as ecocoaches, supporting teams that are working on difficult transition tasks or leading health and fitness programs for the community. An elderly woman loves exploring thrift shops. She might contribute in circular economy and local recycling programs.