he analysis reveals that media coverage is dominated by five themes: military justice, institutional structure, culture, gender/gender integration, and change. Gender is a relatively minor focus throughout media coverage, with attention to court cases dominating the majority of the coverage.

Military exceptionalism is shaped by ideals of "good militaries" and "good soldiers," which are constructed as necessarily white, masculine, exclusive, and reproduced through the regulation of sex and the exclusion of women and racialized groups.

The next two questions are where to play and how to win. These twochoices, which are tightly bound up with one another, form the very heart ofstrategy and are the two most critical questions in strategy formulation.