Example of how this gets operationalized: There will be platforms (think Naviance on big data and personalized data steroids) that will help Learners discover right fit opportunities based in part on the credentials they already have. There will be savvy institutions connecting to others' credentials so as to increase the likelihood that Learners discover those institutions' program offerings. This will be akin to a sort of skill-based SEO approach as a recruitment/admissions strategy.