for - Book - Society of the Spectacle - 1967 - Guy Debord - Advertising - critique

Summary - This is a youtube that presents the work of French Marxist theorist Guy Debord and his important book "The society of the spectacle" that critically examines the power of mass media to shape our reality and transform us - from an active participant to - a passive spectator (hence the "spectacle" and consumer - When mass media fabricates images that become the aspirations for large swaths or the population,<br /> - it can implant market ideology that channels their future consumerist behaviour to conform with elitist hidden agenda - The idea emerged from a group of leftist scholars and activists called the Situationist International that dissolved in 1972 but - the idea is quite relevant to describing global capitalism and information systems in modernity

to - Wikipedia - Situationist International - https://hyp.is/L4ObqISEEe-gJpNANP04Mw/en.wikipedia.org/wiki/Situationist_International

for - who is - Guy Debord - to - Wikipedia - Situationist International

who is - Guy Debord - Guy Debord was - French - born in 1931 in Paris - Marxist theorist, - philosopher - filmmaker - founding member of the Situationist International

to - Wikipedia - Situationist International - https://hyp.is/muSjgIR4Ee-IdBeTNYoyrg/en.wikipedia.org/wiki/Situationist_International

for - definition - the spectacle - Situationist International - adjacency - the spectacle - manufacturing consent

definition - the spectacle - Sittuationist International - A unified critique offered by the Situationist International of advanced capitalism - The critique was concerned with the insidious use of mass media and entertainment to subvert individual expression through lived experience by - substituting it with mass media images as proxies to directly lived experiences - which leads to mass consumption of commodities produced by advanced captalism - creates far-reaching passive second-hand alienation that harms both the individual and society

adjacency - between - the spectacle - manufacturing consent - adjacency relationship - The spectacle is closely related to Noam Chomsky's work on manufacturing consent

for - book - The Society of the Spectacle - definition - recuperation - from - youtube - The Society of the Spectacle - politics - Marxist group - Situationist International

definition - recuperation - A technique of the spectacle whereby - Official culture is considered a "rigged game" - Conservative powers forbid subversive ideas to have direct access to public discourse - Subversive ideas must first - get trivialized - get sterilized - before they are safely incorporated back within mainstream society - where they lose their agential power and - they can be exploited to add new flavors and bolster the status quo dominant ideas of the rigged game

from - youtube - The Society of the Spectacle - https://hyp.is/K2b2OIR5Ee-khSfaPJUKWg/www.youtube.com/watch?v=93jXDJhi6_c