Organisational digital twins introduce a fourth approach: learning by simulating. Instead of implementing a new incentive system and waiting to observe the consequences, managers can explore alternatives in a simulated environment. Instead of restructuring teams and hoping co-ordination improves, they can test different designs before making commitments. Instead of launching a major reskilling initiative, they can compare multiple approaches virtually.

The most important contribution of organisational digital twins may be the creation of a new mode of organisational search.

An organisational digital twin is not a dashboard, reporting tool, or analytics platform. It is a simulation environment built from firm-specific data and AI agents capable of approximating how organisational actors, processes and routines behav

Advances in data infrastructure and generative AI are making it possible to integrate these traces into a shared organisational memory. This creates the foundation for what I have called an organisational digital twi