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- Feb 2020
Marx is certainly not the only relevant critical social theorist who matters for under-standing social media. The critical study of social media should be based on a broad range of critical theories of society. The crisis of capitalism and the devastating social and political effects of austerity and neoliberalism have made evident that political econ-omy can no longer be ignored in the study of society. This does not mean that the econ-omy determines society but rather that all social phenomena have an economy and are economic and non-economic at the same time (Fuchs, 2015a).