“The idea of a ‘blog’ needs to get over itself,” wrote Joel Hooks in a post titled Stop Giving af and Start Writing More. “Everybody is treating writing as a ‘content marketing strategy’ and using it to ‘build a personal brand’ which leads to the fundamental flawed idea that everything you post has to be polished to perfection and ready to be consumed.” It is almost as if he had reached down into my soul and figured out why I no longer had the vigor I once had for sharing on my personal blog. For far too long, I was trying to brand myself. Posts became few and far between. I still shared a short note, aside, once in a while, but much of what I shared was for others rather than myself.

cull the flowers