1 Matching Annotations
- Jan 2020
The surveillance capitalists didn’t just sell more deodorant; they had built one of the most powerful tools ever invented for winning elections. Roughly the same suite of technologies helped elect Obama, a pragmatic liberal who promised racial progress and a benevolent globalism, and Trump, a strident nationalist who adeptly employs social media to stoke racial panic and has set out to demolish the American-led world order.
The fact that Obama, and not just Trump used political micro-targetting is often overlooked.
More importantly, we still lack data as to the actual effects of such microtargetting on electoral behavior.