- Jan 2021
something that the alternative online media has been unable to do is where mainstream media platforms are still unrivalled – being a one-stop repository for different sets of news consumers. MSM digital platforms, despite many flaws, thrive as catch-all baskets for round-the-clock information seekers, ranging from politics to cricket, from fashion to music and important news (which doesn’t only mean the unusual massacres) from a hamlet in Arwal district in Bihar to that from a Delhi suburb.
This will be impossible for a small digital media startup to achieve.
I rather see the independent digital news as a gateway to important, contentious, controversial or rather plain and non flashy news. News of the kind ignored by mainstream media due to their perverse incentive structures.
I don't think the coverage on cricket for example or entertainment from newslaundry would be any drastically different from mainstream media. In that sense it would be wiser not to compete and squander resources on such kind of reporting just to be a one stop shop.