With a decline in negative publicity, 2013 began what Colombian officials hope is a continual dramatic increase in tourism, hosting three times the number of tourists than was the case a decade earlier. This included an increase in spending to 5.4 percent of GDP, as compared to 1.9 percent in 2008. Investment programs in 2008 and 2011 seem to be producing benefits, and the Colombian government hopes to increase employment in this area by 50 percent within the next four years.

Tourists who decide to visit Bogotá are treated to colonial churches and museums nestled among the modern architecture of the capital city. The Caribbean coast near Cartagena is home to historic Spanish forts, and islands boasting coral reefs that are ideal for snorkeling. The town itself is famous for its Spanish colonial architecture.

Colombia offers a multitude of options for the traveler. Its mountains, beaches, rivers, and cities the country should be a popular vacation spot. However, Colombia has gained a reputation as an unsafe destination due to news of drug dealers, kidnappings, and guerilla violence.