2 Matching Annotations
- Jun 2020
dark pattern design will ensure the opt out — if there is one — will be near invisible; Greyscale text on a grey background is the usual choice.
The often used method on promotional emails and/or advertising website.
Friction is another key tool of this dark art: For example designs that require lots more clicks/taps and interactions if you want to opt out.
The example for this is how Amazon makes it hard to make user close account https://www.youtube.com/watch?v=kxkrdLI6e6M&t=23