Thefirst step in answeringthese questions is to reject the view of methods and digital data analysis as‘pure’technical toolsin the hands of objective agents, and subject those very tools to a more rigorous form of study:methods must become objects of inquiry.
This reminds me of what Bodong has discussed in the Chinese paper on the difference between "analytics" and "analysis". If we can treated "analysis" as an objective, pure technical process, or maybe we cannot, "analytics" can never be objective. For any research, what is considered as evidence, how to collect evidence, and how to interpret the results, either the quantitative or qualitative, are far from objective or pure technical.