Ledezma introduces an economic perspective into the growth of fast fashion. This is important as the reason behind company's decisions regarding fast fashion are based on economic opportunity. Ledezma specifically states that globalization has facilitated the production of fast fashion since companies can produce clothes in third world countries where they are able to pay low wages. This allows clothing to be sold for a lower price, while generating a large profit. This idea ties into the idea of variable cost, and opportunity cost in economics. The rhetor's idea is to appeal to the audience's logos since she is highlighting the economic approach to fast fashion, rather than relying on emotions to appeal to her audience. This is effective since this claim can be further backed up by statistics and other forms of data.

Here, the author is making a clear claim - globalization and the fast fashion industry go hand in hand. Ledezma initiates this by introducing the idea of fast fashion and globalization through the realization of readily available fashion trends all across American malls. This is effective in making this connection clear for any audience members that are oblivious to the effects globalization has had on the fashion industry. By starting the article this way, Ledezma is able to quickly educate the reader on the topic she will be discussing. It might be eye opening for some readers that globalization has caused a negative shift on the fashion industry.