Els Aerts, co-founder and managing partner of AGConsult found that only about 5% of her users were using search. And while some studies find higher numbers, everyone seems to agree that searchers are in the minority.

‘Browsers’ want to see every possible link on one big giant JavaScript menu. Browsers HATE this because it gives them too many choices. They would rather make several simple choices than one big honking one.”

users clicking is a good thing, so long as those clicks reward the user.

To understand the difference between browsers and searchers, consider the professors we all had in college. Most of us have had a professor who got straight to the point, clearly and systematically lectured in a way that was easy to outline. Most of us have also had a professor who wandered out on tangents, would pause the entire lesson to focus on a new idea, or preferred storytelling over summarizing. Perhaps the first professor was dry and boring, perhaps she was refreshingly efficient and articulate. Perhaps the second professor was inspiring and spellbinding, perhaps he was exhausting and impossible to follow.

Data-driven design (design that is determined by the most clicks, interactions, conversions) isn't very good

Relying heavily on circular conversation patterns.

베스트 웹문서라고 하여 가장 '맞을듯'한 문서를 상위로 올려주는 등의 기능 등이 2010년 3월 대폭 추가되었다. 덕분에 과거에 비해 외계인 고문한 듯 괄목성장했다.

그야말로 컨텐츠의 승리.

evidence provided by previous studies [4, 5, 6]

formatting of a list on the screen affected American users significantly with a vertical display format leading to faster responses to tasks. The formatting of a list on the screen had no significant effect on the response time among Chinese users.

It was found that accuracy and precision for Asian participants was worse than that for African and Caucasian participants. No significant differences were found between the latter two ethnic groups.

구글이 갈수록 명성을 떨치는 이유는님이 지적하신대로, 각종 서비스들을 문어발식으로 확장하기 때문인데요유투브, 지메일, 구글 플러스, 구글 북, 구글 맵 등..

image’s tendency to win dramatically dropped when it contained more than 3 people.

two images of villainous characters seen below significantly outperformed all others:

this diversity was reflected in the winning images and how much they varied between different countries and cultures:

but regional nuances can be powerful