“As I enter the office floor, I see my colleagues, wave to them, and find myself a desk. I overhear some guys talking about an old client of mine. I give them some tips on how I used to handle this client, but I really don’t have time to chitchat. My new client will arrive in an hour; a key account and we cannot afford to lose him. I’m damn nervous and I need to prepare. So, I pick up my laptop and move into one of the available quiet rooms. I close the door and start working.” This straightforward story explains the advantages of the open office, as well as the users’ fears of not being able to concentrate, and the potential business implications of distracted workers. And the story provides a possible design solution (creating ‘quiet rooms’), which proved to be valuable input in the design process (they got their quiet rooms).