In other words, certain concentrations of caffeine help pollinators remember a plant's scent, and so the pollinators return to them. Those plants are therefore more likely to reproduce and generate many offspring with similar concentrations of caffeine in their nectar.
However, other plants with very high or very low levels of caffeine are less likely to have pollinators return to them. High amounts of caffeine are bitter and repellant to bees, whereas low amounts aren't as effective at stimulating scent memory. As a result, those plants will be less successful at reproducing, and won't generate as many offspring with very high or very low concentrations of caffeine in their nectar.
This means that over time, the population as a whole will have concentrations of caffeine in their nectar that are sufficient to have an effect on pollinator behavior, without being so high as to drive the pollinators away.
Thus, the pollinators have "driven selection" toward a specific range of nectar caffeine concentrations by specifically helping plants within that range produce more offspring than those outside it.