3 Matching Annotations
  1. Jul 2020
    1. notes Richard Edelman, whose family firm is the world’s largest PR agency. “Now it’s self-publishing. That’s the big difference.” Every company is now realising that it can be a media company, he says.
    2. Sir Richard Branson, for example, says he used to talk first to newspapers to get messages out about his business or his philanthropy. But now Virgin’s one-man brand has more than 1.5 million Facebook likes, 4.4 million Twitter followers and an unrivalled 6.3 million people following him on LinkedIn. “Now we’ve got a way of reaching people who read what we say and we don’t have to rely on the Daily Mail,” he observes.
    3. Social media and digital publishing tools are allowing this strain of corporate news to reach vast audiences, with profound implications for the way businesses communicate with the public and for the media outlets they are learning to sidestep.