A charity page shows $100, $50, and $25, with $100 listed first and $50 pre-selected. Because the first (highest) number sets an anchor, many people feel $50 is “reasonable” and stick with it choosing a higher amount than if the list started at $25.
4 Matching Annotations
- Sep 2025
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angelbravo.cloud angelbravo.cloud
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A car dealer first shows you a car priced at $40,000. Then they show you another one at $25,000. Because you anchored to the $40,000 price, the $25,000 car feels like a bargain even if it’s still overpriced.
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- Feb 2024
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www.youtube.com www.youtube.com
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12.54 2. Anchoring bias. Default, norms, dictate behaviour. So, clear clutter. Be disciplined.
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- May 2015
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research.microsoft.com research.microsoft.com
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That is, the human annotators are likely to assign different relevance labels to a document, depending on the quality of the last document they had judged for the same query. In addi- tion to manually assigned labels, we further show that the implicit relevance labels inferred from click logs can also be affected by an- choring bias. Our experiments over the query logs of a commercial search engine suggested that searchers’ interaction with a document can be highly affected by the documents visited immediately be- forehand.
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