—Chris Pratley, Microsoft Office's general manager (in TechRadar, 2012)

obvious bias here on part of Pratley...

Oddly, even if this were true, I'm not seeing patterns in the wild by which Microsoft products are helping to dramatically accelerate the distribution and easy ability to re-use data within documents. Perhaps its happening within companies or organizations to some extent, but it's not happening within the broader commons of the internet.

If .pdfs are where information goes to die, then perhaps tools like Hypothes.is are meant to help resurrect that information?