How come this is such a small part of their argument to consume and buy truffles? They know only a select few really care about the health benefits, most people just want truffle for the status boost (the health benefit is a side note).

KEY IDEA: This is a prime way that companies market truffles. "...if you're really looking to flex..." explains that truffles are directly used to show off wealth. People play them off as a delicacy and a yummy food, yet in reality people just want more power and clout from truffles.

use this

for - quote - Michael Levin - what is a good story? - the question is: Why didn't that biochemical story get you to this (new) discovery? - adjacency - good models - predictive power - good story - a good model is a good language - new words frame the world in new ways, - it allows us to divide reality in different ways - and can lead us to look in places we otherwise might now - and that can lead to new observations

for - adjacency - quote - inherent sacred - Chinese saying - (hu)man on earth, good at birth. The same nature, varies on nurture - building a regenerative world - Post Growth Institute - Man Fang - Deep Humanity - Common Human Denominators - rekindling the sacred in an age of crisis - chinese meme

adjacency - between - Chinese saying - (hu)man on earth, good at birth. The same nature, varies on nurture - building a regenerative world - Post Growth Institute - Man Fang - Deep Humanity - Common Human Denominators - rekindling the sacred in an age of crisis - chinese meme - adjacency relationship - This ancient Chinese philosophy saying is a good summary of a key claim of the Stop Reset Go open source Deep Humanity praxis, namely - we are all sacred but we forget that as we become enculturated - The Deep Humanity Common Human Denominators (CHD) and the tree metaphor depicts diagrammatically how we can find a way to return to the sacred later in life - even though we have had it obscured - The existential crisis requires awakening the sleeping giant of the billions of people who no longer have a living experience of the sacred - This strategy is like moving from the branches of the tree of great diversity back to the common trunk of the sacred that supports all this diversity, - using the BEing journey as the strategic tool to bring back wonder, awe and a living experience of the sacred

for - quote - chain reaction - why good projects fail - (see below)

• Although many projects and ideas share Elinor Ostrom's personal, cooperative and Earth-helping significance,
  • they lack the chain reaction that keeps them going.
• On the contrary, this flame is extinguished by
  • the direct action (fakes), or
  • indirect action (ignoring or taking our attention elsewhere)
• of the mainstream media that in a certain sense has lost that "code of ethics" of journalism that upheld values; such as
  • truthfulness,
  • independence,
  • objectivity,
  • fairness,
  • accuracy,
  • respect for others,
  • public accountability...

• for: good explanation: empiricism, empiricism - knowledge gap, quote, quote - Dan Robinson, quote - philosophy, quote - empiricism - knowledge gap, Critique of Pure Reason - goal 1 - address empiricism and knowledge gap

• good explanation : empiricism - knowledge gap

• quote

  • on the traditional empiricist account
    • we do not have direct access to the facts of the external world
    • that is we do not experience externality directly but only MEDIATELY, not immediately but MEDIATELY
      • because between us and the external world are those what do you call them oh yes, sense organs
    • and so the question is how faithfully they report what is going on out there
    • To raise the question how faithful is the sensory report of the external world
      • is to assume that you have some reliable non-sensory way of answering that question
    • That's the box you can't get out of and so there is always this gap between
      • reality as it might possibly be known by some non-human creature and
      • reality as empirically sampled by the senses
        • whose limitations and distortions are very well known
          • but not perfectly classified or categorized or or measured

• Comment

  • Robinson contextualizes the empiricist project and gap thereof, as one of the 4 goals of Kant's Critique of Pure Reason.
  • Robinson informally calls this the "Locke" problem, after one of the founders of the Empiricist school, John Locke.
  • Robinson also alludes to a Thomas Reed approach to realism that contends that we don't experience reality MEDIATELY, but IMMEDIATELY, thereby eliminating the gap problem altogether.
  • It's interesting to see how modern biology views the empericist's knowledge gap, especially form the perspective of the Umwelt and Sensory Ecology