I work for a jewelry store and get to see all of this happening first hand. I believe this is like what we did when Covid hit and our store kept closing down and re opening. We use Shopify that is linked to our website and then I have a Shopify POS system in store that helps keep everything connected. So I believe that is an example of this.

I also was curious when reading this about how relevant Microsoft ads are nowadays. I feel like everything these days is focused on Google or Google centered. When I use Safari on my iPhone, it takes me to Google search results. I don't think I have ever used Bing and I haven't used Yahoo in probably 10+ years. Is it beneficial for companies to still put effort into Microsoft? Or could this be a case by case thing depending on the size of the company. I feel like it wouldn't be very cost effective for a small business to put money into Microsoft ads since the majority of users use Google.

This practice was probably the hardest one for me to grasp. I am not sure how you can write an effective ad that fits within the ad restraints while still setting yourself apart from competitors and convincing the audience that you are the best option for their needs. Are there any tips or tricks that we can use to state these reasons but in a short and to the point way? I tend to be too wordy when it comes to these things.