Book covers of this prominently featured the names of the authors as:

Shaw | Freud

Which reads as "shaw and freud" or by association the German world schadenfreude.

A short, interesting essay with some useful quotes. Sadly much of it is derivative of many other sources I've read and studied, so this is a rather unenlightening little work for me. This piece and the popularity of the book from which it derives may have helped to popularize some of the ideas of memory going into the late 80s and early 90s however.

There are some interesting tidbits of the use of memory with respect to psychoanalysis into the 1900s with figures like Freud and Jung, but one would need to go deeper than the brief suggestions in the final paragraphs here.