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  1. Feb 2016
  2. sloanreview.mit.edu sloanreview.mit.edu
    Turning Content Viewers Into Subscribers
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    1. jeremydean 25 Feb 2016
      “lurkers” who passively consume content.

      More via/direct linking on social media will allow this type of behavior.

      product direct linking via hypothesis
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    sloanreview.mit.edu/article/turning-content-viewers-into-subscribers/