Interesting to think that the job descriptions are not transparent. What do others post then? Looking at Higher Ed Jobs site below is a job posting. Notice the word "Evaluation" arugh!

JOB DESCRIPTION

UD is currently seeking an Instructional Designer. The Instructional Designer is responsible for assisting in development and evaluation of online, hybrid, and on-campus education courses and resources. The Instructional Designer works closely with faculty and staff to design online courses and/or course material. Additional responsibilities include departmental instructional development projects, web-based and multimedia modules, and performing operational tasks.

PRIMARY RESPONSIBILITIES Collaborate with subject matter experts in designing new courses, revising existing courses, developing learning objectives, activities, assessments, rubrics, and provide guidance in instructional design and technology. Apply the principles of Adult Learning Theory, Bloom’s Taxonomy, and Learning Styles to the design of all course and training materials. Conduct quality assurance and assessment for existing and newly developed courses providing feedback for improvements. Develop, maintain, and provide professional development opportunities in the areas of instructional design, teaching, and resources to faculty, students, and administrators. MINIMUM REQUIREMENTS Bachelor’s degree in Instructional Design, Instructional Technology, Adult Learning or a related field. Master’s degree in Instructional Design preferred. Prior experience in an online design at a higher education institution preferred.