The authors agreed that the ability to conjure ideas "out of thin air" was one of the most compelling parts of co-writing with an AI model.
Again note the reference to magic with respect to the artificial intelligence: "the ability to conjure ideas 'out of thin air'".
We like to describe Wordcraft as a "magic text editor". It's a familiar web-based word processor, but under the hood it has a number of LaMDA-powered writing features that reveal themselves depending on the user's activity.
The engineers behind Wordcraft refer to it "as a 'magic text editor'". This is a cop-out for many versus a more concrete description of what is actually happening under the hood of the machine.
It's also similar, thought subtly different to the idea of the "magic of note taking" by which writers are taking about ideas of emergent creativity and combinatorial creativity which occur in that space.