A "tag" is a snippet of code that allows digital marketing teams to collect data, set cookies or integrate third-party content like social media widgets into a site.
This is a bad re-purposing of the word "tag", which already has specific meanings in computing.
Why do we need a new word for this? Why not just call it a "script" or "code snippet"?
Starting your answer with a word commonly associated with equivocation automatically weakens your answers and makes you sound less sure of yourself.
As you indicate, it will be misunderstood in some quarters, which might be a good reason for avoiding it.
In 1999, "collateral damage" (German: Kollateralschaden) was named the German Un-Word of the Year by a jury of linguistic scholars. With this choice, it was criticized that the term had been used by NATO forces to describe civilian casualties during the Kosovo War, which the jury considered to be an inhuman euphemism.
the classic Orwellian arguments for finding this usage objectionable
it is jargon, and to the extent that people cannot decode it, it conceals what is actually going on;