We have adopted “BaaS” from Salesforce and other SaaS companies. This business model has become widely adopted since it serves customers well. It does away with the customer’s need for large, upfront capital investments, allows customers to cancel at any time, allows for fast deployment, lowers initial acquisition costs, and increases scalability and reliability. We thought the same concept could be applied to books because many of these same benefits would accrue to the book’s partners.

(PS – the “Book-Like-a-Service” moniker was also considered, which I thought was quite clever (BLAS), but my wife and friends would (rightfully) never let me live that down. It was a fun thought while it lasted though… 😊)