4 Matching Annotations
- May 2017
Listerine, for example, started life on the shelf as an antiseptic, sold as both floor cleaner and a treatment for gonorrhoea. But it wasn't a runaway success until it was marketed as a treatment for bad breath.
But many ideas are destined for improvement
you may start with something and end up with something totally different
- Break the idea and fix idea. (Scrutinize)
- Permeate and let the idea seep into you.
- Execute - execute -execute
There are many people with good ideas who don't have the means, the will, or the courage to action them. Similarly, there are very talented business people who have no ideas, but are brilliant at the execution.
figure out what you want to be and continue on that path, get better at it, and invest time and effort into it.