2 Matching Annotations
  1. May 2017
    1. Listerine, for example, started life on the shelf as an antiseptic, sold as both floor cleaner and a treatment for gonorrhoea. But it wasn't a runaway success until it was marketed as a treatment for bad breath. 

      Interesting use-case

  2. Mar 2016
    1. scienceWhen the actor Michael J. Fox was in the initial stages of creating his foundation forresearch on Parkinson’s Disease, he came to recognize the negative impact thatcompetition among scientific groups has on the overall progress of research on thedisease. The director of one group actually said to him, ‘‘Well, if you don’t help us,then, at least, don’t help them’’ [1, p. 236]. Such was his introduction to thecompetitive world of U.S. science.

      Anecdote about how Michael J. Fox discovered scientific competition when he set up his foundation for Parkinson's disease.