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  1. Oct 2020
    1. Takeaways for clear writingIf you write something unclear, you're writing for an audience of one: yourself. You might as well be writing in your diary.Instead, be clearer than you think is necessary. Use simple wording, use simple sentences, and provide examples. Simple language doesn't weaken your writing. It strengthens your points by helping what matters stand out.If you imagine you're writing for an audience of thirteen-year-olds, you'll deliberately think and write more clearly.
    2. Clear writing starts with clear thinking:What am I really trying to say?What is the key point I need to make?How can I make that key point easy to understand?We'll explore two tools for increasing clarity: Simple sentencesExamples and counterexamples