3 Matching Annotations
  1. Jul 2019
    1. Alice Marwick calls microcelebrity a negotiation practice that: “[I]nvolves creating a persona, performing intimate connections to create the illusion of closeness, acknowledging an audience and viewing them as fans, and using strategic reveal of information to maintain interest” (2010; 2012). 
    2. Microcelebrity refers to the affective capital engendered and commodified by various social and new media platforms where identity and brand are merged and measured in likes, shares, follows, comments and so on.
  2. May 2015
    1. Or more plainly: attention on social media both compensates for and is the logical endpoint of commoditized care work.

      I don't fully understand this but it was the most intriguing sentence in the piece for me. Are our social media services doing the care work of attending to our need for in-control socialization? Are they our new safe spaces that replace the therapist's office? I also wonder about whether people who work in a caring capacity have a unique relationship with social media.