Part of Snap’s story is the same as Twitter’s: most of the company’s advertisers are large brands who are taking advantage of a product that reaches users that are both heavily engaged and not necessarily on Facebook properties with ads that are extremely cheap.

brand versus direct advertising: while brand advertisers want to be ubiquitous, with the goal of making money down the road thanks to increased brand affinity, direct advertisers are much more, well, direct — they want to make money directly

vast majority of media is completely commoditized and, in a world of zero marginal costs, happy to accept whatever pennies Apple is willing to throw their way

a higher price means fewer customers, and given the multitude of ways that Disney has to monetize customers throughout their entire lives that would have been a poor trade-off to make.

starts with search, not a channel guide.

the most persuasive of mediums.

brilliance of paying on a subscription basis is that a company can buy exactly what it needs, when it needs it, and no more.

Projects get “blown up” late in development due to large communication gaps during development.

In the below scenario, I assumed that a segment of the company is working on optimizing the existing products and services to sustain 10% MoM growth and another segment is working on new product innovation that leads to a 50% bump in MAUs midway through the year. This scenario is plotted as a black dashed line on the graph.

Innovation is when a company embarks on building entirely new products or services for existing customers or for a new segment of customers. Innovation can also involve expanding into an entirely new business line. However, this happens so rarely (hello, Amazon!

If they are incremental in nature, then why do them? Well, because many small optimizations can accrue into large long-term results when you allow those optimizations to compound.

Do you think Facebook would be at its current scale without innovations like News Feed? Community-driven translations to expand globally? Or the developers platform? The answer is obviously “no”.

In fact, I'd guess the most successful startups are the ones started by uncertain hackers rather than gung-ho business guys.

According to this principle, behavior that is followed by pleasant consequences is likely to be repeated, and behavior followed by unpleasant consequences is less likely to be repeated.

his follows because, under such conditions, our old flavor will be so entrenched in consumer pref-erence by psychological effects that a big flavor change would do us little good

lollapalooza result,

“Casino patrons bet more than $37 billion annually—more than Americans spend to at-tend sporting events ($17.8 billion), go to the movies ($10.7 billion), and buy music ($6.8 billion) combined.

One founder I interviewed spoke of a simple method his company was using to make work more satisfying, “Everyone gets a Post-It Note in the form of a hand,” he said. “It’s called a ‘five.’ And whenever someone does something above and beyond, it goes on the community wall in the breakroom. And everyone sees it. It’s just about celebrating the behaviors you want to reinforce. At the end of the month, we pick a few out, read them out loud to everyone, and then give out a few gift cards. Everyone goes up and grabs a few and then finds the person that it’s written about and then gives it to them. We want to have little wins all the time.

Every behavior is preceded by a prediction

When repeated, this neurological feedback loop leads to the formation of new habits

Even in situations where we believe our decisions are guided purely by logic and rationality, emotions play a key role.

But why exactly do we experience emotions? What role do they serve?

The key to any good ritual is that it removes the need to make a decision. Most people never get moving because they can’t decide how to get started. Having a ritual takes that burden off your shoulders.

Objects in motion tend to stay in motion. In the case of starting a healthy habit, that means getting started is usually the part that requires the most willpower.

If we buy a candy bar, we assume it is because we wanted a candy bar. The truth, however, is that many of the actions we take each day are simply a response to the environment we find ourselves in – just like the children in the Marshmallow Experiments.

It’s not about how you feel, how inspired you are, or how brilliant your work is that day. Instead, it’s just about “not breaking the chain.”

They show up and deliver day after day while everyone else gets bogged down with the urgencies of daily life and fights a constant battle between procrastination and motivation.

You'll notice that Seinfeld didn't say a single thing about results. It didn’t matter if he was motivated or not. It didn’t matter if he was writing great jokes or not. It didn't matter if what he was working on would ever make it into a show. All that mattered was “not breaking the chain.”

For example, you could schedule your yoga session for next week while you are feeling motivated today. When your workout rolls around, you have to justify opting-out rather than motivating yourself to opt-in.

Whether or not you achieve your goals in the long-term has a lot to do with what types of influences surround you in the short-term. It's very hard to stick with positive habits in a negative environment.

Similarly, many of the decisions we make in our professional and personal lives are shaped by the options that surround us. If you sleep with your phone next to your bed, then checking social media and email as soon as you wake up is likely to be the default decision.

Although most of us have the freedom to make a wide range of choices at any given moment, we often make decisions based on the environment we find ourselves in

After/Before [CURRENT HABIT], I will [NEW HABIT].

Motivation is short lived and doesn't lead to consistent action. If you want to achieve your goals, then you need a plan for exactly when and how you're going to execute on them.

The sentence that the third group filled out is what researchers refer to as an implementation intention, which is a plan you make beforehand about when and where to act. That is, how you intend to implement a particular habit.

When the moment of action occurs, there is no need to make a decision. Simply follow your predetermined plan.

I work mainly solo and from my home office, and can easily stray from my goals when tasks are tedious or challenging (which is many of them!). I can see using Focusmate as a way to make sure I don't avoid the unpleasant stuff!

Kenome Technologies that has been trying to use so-called knowledge graphs to mine dark data

AWS is primitives at scale; that, though, is also how you can describe every part of Amazon’s business.

In other words, what matters is not “technological innovation”; what matters is value chains and the point of integration on which a company’s sustainable differentiation is built; stray too far and even the most fearsome companies become also-rans.

his past year, we nearly doubled the number of stores offering online grocery pickup to more than 1,100 locations in the U.S.

Here are the mini-challenges (you do not have to do all of these, just pick one per week): 1. Adding healthy things: Eat one vegetable at lunch/dinner (pick one meal) Add one more vegetable to lunch/dinner (pick one meal) Eat fruit for breakfast Eat fruit and raw nuts for a snack Eat veggie with hummus for a snack Eat a healthy protein for dinner/lunch Eat a fiber-filled breakfast Have a tofu scramble with veggies for breakfast Drink green tea in the morning or afternoon (pick one) Add whole grains to your meals. Eat a hearty salad for lunch every day. 2. Changing your approach: Learn a couple new recipes this week Eat at home more (add a couple of nights to whatever amount you normally eat at home) Decide on healthy items to order before you go out to eat with friends. Bring healthy food to a pot-luck party or work gathering. Cook your healthy food in big batches and eat during the week. Eat slowly and stop before you’re full. Don’t eat after 8 p.m. Set portion sizes and try sticking to them. Don’t eat if you’re not actually hungry. Try for high-volume, lower-calorie foods: vegetables, beans, fruits rather than white starches, meats, and fried foods. 3. Cutting out unhealthy things (look at what you do now, and set a target that’s lower): Eat fruit instead of one of the sweets you normally eat. Drink tea instead of soda. Drink coffee with less or no sugar. Cut back on the number of alcoholic drinks you have by one. Eat less pastries, bread and other white flour. Eat less fried foods. Switch from white rice to brown rice. Eat less fast food. Bring a healthy lunch to work instead of eating fast food. Try Ezekiel flourless cereal instead of sweet cereal. Switch from processed meats (sausages, bacon, etc.) to real meat, or fish. 4. Vegan stuff (a few people asked for some suggestions): Try eating one meal a day with no meat. Reduce dairy or egg intake (use soymilk or almond milk on your cereal, for example). Try cooking with tofu, tempeh, or seitan. Try some awesome lentil recipes. If it sounds easy and you’re already used to vegan food, try the 7-Day Vegan Challenge. Not every change listed above for everyone. Find changes that feel right to you, as I know not everyone agrees with everything I’ve listed.

It’s currently #3 on the top grossing charts in India. The game drives more IAP (in-app purchase) revenues than any other app except PUBG and Tinder!

Simply put, your frog is the most important task. It is the thing that moves the needle the most towards your ideal future. It is probably very important, but not very urgent. So our advice (and Brian Tracy’s as well) is to make sure you tackle this MIT at the beginning of your day when you have the most energy and willpower available. Tackling your MIT first thing is extremely important!

If I were to summarize the book in a single statement, it would be that you should do your most important task (MIT) first thing in the morning.

Research published in the prestigious scientific journal “Cognition” [DOI: 10.1016/j.cognition.2010.12.007] has shown that short breaks and diversions can cause a significant improvement in one’s ability to keep focused on a task for long periods of time.

he Pomodoro method helps you by working using time as a friend that regulates when to work and focus on the task you are performing, rather than using time as an enemy who sets goals against you and puts pressure on your mind.

n order to enhance concentration, the pomodoros are indivisible, that way the impact of internal or external disturbances is reduced: you work on a task until you finish the Pomodoro or the task

I like the big red Pomodoro application, and my brain's reward circuitry likes the clanging sound at the end of the period, kind of boxing gym type bell

Oh, and there will be interference, especially if the job at hand is super hard or dull. Great idea for a screenplay? Jot a quick note and come back to the boring task.  Remember an email that needs to be sent out today? Great, make a note and then get back to the boring task. When you complete the Pomodoro, you are free to take a break or write a screenplay or send out an email.

. While it worked great on the days when all of my time was my own, it became quite complicated when I had scheduled calls and meetings. I didn’t think my clients or colleagues would react too favorably to me yelling, “Be back in five! My timer just went off!” in the middle of a conversation.

Because I was forced to get up and give myself a rest from staring at my laptop screen, I found that I actually did feel better at the end of each day. Not only did I feel like I had put in an honest day’s work, but I also felt less stressed, blurry-eyed, and cramped up

The idea behind the technique is that the timer instills a sense of urgency. Rather than feeling like you have endless time in the workday to get things done and then ultimately squandering those precious work hours on distractions, you know you only have 25 minutes to make as much progress on a task as possible.

“Oh, I’m just going to do this for 25 minutes” and it’s not uncommon for people to want to continue to work.

What Francesco and others have discovered is that when you complete a small chunk of work, you build momentum so that you will feel more productive which in itself leads to getting more work done.

Whenever I tell people that we help people become more productive and achieve their goals faster, the usual follow up question is: what’s your number one productivity tip?Based on this article, you might think I would say the Pomodoro Technique. Actually, the number one tip is to eat your frog. The second best tip is to use the Pomodoro Technique.

By setting this constraint, a lot of people find it very freeing to know that they can focus on just one thing and then do other stuff once the timer is over. People with ADD/ADHD find this technique very powerful.

Perez/Gartner hype cycle:

In, say, five years time, you might be able to buy, as a consumer product, a pair of ‘glasses’ that combine both a transparent, colour 3D display and a cluster of image sensors. Those image sensors map the space around you, so you can make the wall a display or play Minecraft on the table, but they also recognise things around you

I found myself fantasizing about a curated version of ChatRoulette—powered maybe by Google’s massive server farms—that would allow users to set all kinds of filters: age, interest, language, location. One afternoon I might choose to be thrown randomly into a pool of English-speaking thirtysomething non-masturbators who like to read poetry. Another night I might want to talk to Jets fans. Another night I might want to just strip away all the filters and see what happens. The site could even keep stats, like YouTube, so you could see the most popular chatters in any given demographic. I could get very happily addicted to a site like that. But that site would also lose a lot of what makes ChatRoulette, for now, so weirdly magnetic. If I’d been able to curate my experience, I might never have had what ended up being my favorite interaction: a half-hour chat with a twentysomething, vaguely Kurt Cobain–ish guy in Pittsburgh.

The paradox of face-to-face conversation across vast distances seems to do strange things to the human brain. I often found myself acting unlike myself: dancing without provocation with a roomful of Korean girls, greeting people with flurries of over-the-top marijuana slang even though I’ve never even smoked a joint.

After a while, I started to get the lay of the land. The median age seems to hover around 20, and males outnumber females probably twenty to one. Sex is ever-present, whether insinuated or enacted

Steve Jobs gives employees a little speech when they’re promoted to Vice President at Apple…Lashinsky calls it the “Difference Between the Janitor and the Vice President.” Jobs tells the VP that if the garbage in his office is not being emptied regularly for some reason, he would ask the janitor what the problem is. The janitor could reasonably respond by saying, “Well, the lock on the door was changed, and I couldn’t get a key.” It’s an irritation for Jobs, but it’s an understandable excuse for why the janitor couldn’t do his job. As a janitor, he’s allowed to have excuses. “When you’re the janitor, reasons matter,” Jobs tells newly minted VPs, according to Lashinsky. “Somewhere between the janitor and the CEO, reasons stop mattering,” says Jobs, adding, that Rubicon is “crossed when you become a VP.” In other words, you have no excuse for failure. You are now responsible for any mistakes that happen, and it doesn’t matter what you say.

Facebook is a sort of holding company for social networks; back in 2014 I called it The Social Conglomerate. That, though, is very much a user-centric perspective; to that end, if you consider the advertising perspective, you could argue that Facebook the company is an advertising dashboard and sales force. I think, though, that sells short the functionality of Facebook the company. Specifically, Facebook is a data factory

If an idea or object has lasted for X number of years, it would be expected (on average) to last another X years.

As a thinking tool it means approaching a situation from the opposite end of the natural starting point

If you are having trouble sticking to a workout routine or healthy eating plan, invite a friend to join you and help you stay on track.Studies show that people who slim down with a friend are more likely to stick with weight loss and exercise programs. They also tend to lose more weight than those who go it alone (24, 25, 26). Plus, having a friend or family member with the same health and wellness goals can help you stay motivated while having fun at the same time.

And once that group workout is scheduled into your calendar, with other people banking on you showing up, it’s a whole lot harder to hit snooze a second time and roll back over.

When we work out with other people we can gain a sense of camaraderie, because everyone is there for the same purpose,” agrees Davina Wong, Master Trainer at Club Pilates. “The people you see each week in a group class eventually become your family and want to see you back each week creating accountability.”

It’s an amazing feeling to see [people] do things they never thought they could until it took the person next to them to encourage them to complete that set, rep, mile or round. There’s a bond that is created when a group struggles, sweats, fights, and grinds their way through a tough workout. I focus on building relationships in class because if that happens, I know participants will come back tomorrow.”

Increases commitment massively. It’s one thing bailing on your own workout, but it’s much, much harder to ditch a workout when you know you’re going to be letting your workout buddy down – not to mention the heat you’re going to get when you see them again. In addition to this, having a workout partner means you have to plan your workouts in advance to meet each other’s schedules, and once it’s down on paper and scheduled, it’s much more likely that you’re going to follow through with it.

Help you achieve your fitness goals. Here’s an interesting bit of research: through ongoing studies, Stanford University has found that simply receiving a phone call each two weeks can boost the amount of exercise you do by up to 78% (on average). The call, which was by either a human or a computer, would find out how much exercise was done in the past week, how the level of exercise could be increased the following week, and if any workouts were missed, emphasize the importance of getting back on track. Get this, after 18 months, they were still exercising at the increased level. So even if you can’t find a workout buddy yet, at the very least you can get a friend to call you and ask those 2 questions each week, which will boost your motivation considerably. The takeaway from this study is that social support works even if it’s just on the phone. So when you make that support face-to-face, it’s even more powerful – you’re definitely going to be making your workouts, and the more consistent you are with your workouts, the sooner you’re going to achieve your fitness goals.

To make matters worse, online retailers don’t just sell cheaper, they sell smarter, thanks to the insight they have of customers’ browsing and purchase habits

The 40 % figure is contribution margin. The copy has been edited to reflect the change. Every incremental learner that they get is profitable. However, since the company is investing heavily on building the programme, content and technology, it is making losses.

This makes Slack far stickier and indispensable to companies—a new form of bundling that the likes of Microsoft leveraged for years to maintain its hegemony.

As of March 2018, DailyHunt recorded a turnover of Rs 34 crore ($4.7 million) and loss of Rs 101 crore ($14 million). A year-on-year comparison suggests that the company isn’t doing so well. As of March 2017, the company had a turnover of Rs 48 crore ($6.7 million) and loss of Rs 81 crore ($11.3 million); A year later, its turnover has dropped more than 20% and losses worsened.

s of March 2018, Google India Private Limited recorded total revenue of Rs 9337 crore ($1.3 billion). A significant jump over the company’s previous year revenue of Rs 7239 crore ($1 billion). The company is profitable, too. It recorded a profit of Rs 407 crore ($56.8 million), as of March 2018.

Facebook made $40 billion in annual revenue in 2017 globally with a net profit of $16 billion.

Franklin's learning time consisted of:Waking up early to read and writeSetting personal-growth goals (i.e., virtues list) and tracking the resultsCreating a club for "like-minded aspiring artisans and tradesmen who hoped to improve themselves while they improved their community"Turning his ideas into experimentsHaving morning and evening reflection questions

That, though, is not how new markets typically develop: usually an integrated solution comes first, because the all of the solutions aren’t good enough, and it is easier to make something passable if one company is doing everything. Only later, after scale is achieved and standards are decided, do modular systems, buoyed by lower prices and competition up-and-down the stack, take over

companies like Amazon and Google have understandably sought to build modular ecosystems — that is what they do.

It’s the idea that if we do the right things consistently over a long period of time, the future we want becomes more and more inevitable because our actions compound upon one another.

Replace all-or-nothing sprints with a marathon mentality

Similarly, mobile was thought to monetize even worse than the (desktop) web until Facebook provided a centralized point that aggregated users and could be sold to advertisers

This is because nail biting is done to relieve stress. Standen interviewed Carol Mathews, a psychiatrist of UCSF and a specialist of all things nail biting, and Mathews explained the “reward system” that nail biters engage in.

"It's a way of responding to stress, a way of relieving stress,"

Briefly, an integrated approach wins at the beginning of a new market, because it produces a superior product that customers are willing to pay for. However, as a product category matures, even modular products become “good enough” – customers may know that the integrated product has superior features or specs, but they aren’t willing to pay more, and thus the low-priced providers, who build a product from parts with prices ground down by competition, come to own the market. Christensen was sure this would happen with the iPod, and he – and his many adherents – are sure it will happen to the iPhone.

Christensen’s second concern is that although integrated approaches in technology can be quite successful for a period, in the end modular approaches to technology always defeat integrated approaches.

There is a certain symmetry to Dollar Shave Club and Donald Trump: both began by targeting niches and leveraging social media, but more importantly, the companies and institutions most invested in stopping them found themselves powerless to do so because their point of leverage had been circumvented by the Internet.

And, just as Facebook’s breakdown of the media broke down the political parties, Amazon’s break-down of physical retail will have its own knock-on effects: carrying household supplies is a major reason to own a car, for example, which means Amazon is a laying the foundation for a service like Uber to shift from being a car supplement to a full-on substitute

The rub of the matter though is that most Indians don’t seem to particularly care for privacy—there is likely to be a large segment of folks who would gladly barter their personal information for a free movie ticket

. The closest comparable global peer is a Chinese startup called 51 Credit Card that recently went public. Like CRED, 51 Credit Card is a credit card management app but goes beyond just facilitating payments. It offers user access to other financial products, most notably loans.

Not only does CRED get access to a ton of permissions on your phone, but the app is also seeking full access to the user’s Gmail account. If granted, quite simply, CRED can read all your mails.

Steelcase, an office furniture manufacturer, set up video cameras at various businesses and analyzed the tapes, looking for patterns of behavior and motion. The company concluded that employees who work in teams function best if they are able to work both collaboratively and privately.

physically-limited lowest common denominator winners from the “good old days.”

It used to be that publishing a piece of software was only partially about creating said software: just as important, if not more, was getting said software onto shelves where customers could actually pick them up, and a publisher was lucky to keep 30% of the retail cost for the privilege.

Of these four the most difficult and expensive — and thus, the greatest barrier to entry (i.e. the biggest moat) — was place. Actually getting your product in front of customers required relationships with wholesales and retailers, not to mention significant investments in logistics. Indeed, the companies who controlled distribution were often the most profitable of all.

As we’ve grown so rapidly over the past 7 years, we have occasionally confused our value-add services for our core product value. That might be because we generate revenue from our value-add services rather than our core product value

In short, (1) Snapchat needs to add different kinds of users than it has added previously, and (2) the different kinds of users it needs to add are completely different from each other. That’s not a good sign! It speaks both to the saturation of the core market and to a company that still doesn’t know where it should go next.

Many older users today see Snapchat as frivolous or a waste of time because they think Snapchat is social media rather than a faster way to communicate. Changing the design language of our product and improving our marketing and communications around Snapchat will help users understand our value.

Now at over 130,000 subscribers, Blevins will earn at least $350,000 this month and potentially millions by the end of the year.

I know many of you are rolling your eyes — selling digital clothes for a digital avatar, and to the tune of a billion dollars? How silly must you be? Well, how silly must you be to carry a $5,000 handbag with far less functionality than another a fraction of the price, or wear a $10,000 watch or $200 necktie? What about flying first class or staying in a five-star hotel — you can’t take either with you! It’s completely irrational.

fully embraced games-as-a-service a

Or, to put it another way, if you want to know where in a value chain an Aggregator is likely to form, figure out what and where the “job” is.

Secondly, the Internet has made transaction costs zero, making it viable for a distributor to integrate forward with end users/consumers at scale

Distribution is free

third model of startup that has emerged: the so-called sharing economy, or Assets-as-a-Service (AaaS). When you spend $10 on an Uber or Lyft ride, around $7 goes to the driver; when you spend $100 on an Airbnb, $85 goes to the host

Spotify has to get Universal Music Group, Sony Music Entertainment, Warner Music Group, and Merlin (the representative for many independent labels), which own 85% of the music on Spotify as measured by streams

P&G built strong relationships with retailers that let them dominate finite shelf space, the scarcest resource for an industry producing relatively bulky inexpensive products

Amazon could start to backwards integrate into its suppliers’ business; there are hints the company is already exploring pharmaceutical sales,

It turns out seeing and accepting reality are powerful differentiators.

leaving the Cloud and Enterprise team and Applications and Services Group free to focus on building their businesses on top of all platforms

Smartphones first addressed needs the PC couldn’t, then over time started taking over PC functionality directly

there is no more important feature when it comes to widespread adoption than being “free.”

A common theme across all this is we are working hard to give users back time. We’ve always been obsessed about that at Google. Search is obsessed about getting users to answers quickly and giving them what they want.

This is going to sound dumb to younger people, I'm sure, but for me Minecraft is a great way to treat depression and anxiety. There's something really empowering about having complete control over how you're going to play. If you're feeling high-strung that day, there's something very zen about mining for ores. If you need a distraction, you can get totally wrapped up in building complicated redstone machinery. And if everything is going to shit and you don't like the way your build is turning out, you can just pick a direction and start walking, then stop and start over at a new location. None of these have the ease or availability in the real world that they do in Minecraft. :) I know you have tons of readers so this comment probably doesn't matter, but I wanted to throw it out there that I've been watching your Hermitcraft 4 series and I've thoroughly enjoyed it. I think my favorite thing in the world is your redstone Tamagotchi. (And I just realized while typing this that you might be too young to have ever owned a Tamagotchi.... lol.) I'm glad to see that you're seeing such success with this channel. You're hugely talented and entertaining, and I really enjoy watching you build.

This is exactly why I love minecraft. Imagine a child growing up with a game like minecraft; there are no limits, just free creativity. You have ambition to build the grandest structure possible. Then imagine growing up with a battle royale game. Where there is so much pressure to be number 1, and to kill everyone. Not hating on battle royale games, just expressing my opinion. I feel like minecraft is such a good game to grow up with and build your personality with. And that's coming from a 12 year old who's been playing for 3 years!

Then make a public commitment to the group. Simply tell them that you are going to do the new habit (tell them what it is) every single day for a month, and ask them to hold you accountable each day

First pick a group — you can commit to other Sea Change members on the forum in general, or join an accountability team on the forum and commit to them. I suggest the latter, as committing to a smaller group who is actually paying attention to what you’re doing is generally better. You can also commit to friends, family members and/or co-workers via email, Facebook/Twitter, etc.

We need a change of perspective on the way we see our re-commitment to a healthy lifestyle. Instead of thinking of it as a challenge, which implies a beginning and an end (that will have many counting down the days until they can chug a beer, eat a steak, snooze the 7 a.m. gym alarm, or indulge in whatever other lifestyle choice they have labelled off limits), think of it as a jumpstart — which suggests creating a momentum that will continue to propel you towards a goal, making it a habit that sticks instead of something you revisit fleetingly and then abandon.

A study published in the European Journal of Social Psychology set out to determine just how long it takes to form a new habit. The results were less than definitive: they found that it took anywhere from 18 days to 254 days for people to form a new habit. The average being 66 days (or two months).

Another secret to success is having peer support, which is why workplace wellness challenges work so well. If your company is encouraging and rewarding healthy behaviours AND people all around you at work are doing the same thing - that’s a big push and motivator.

We have heard from people that were really not exercising before this challenge and the feedback is that the goal (30 minutes a day) was attainable and once they got started they didn’t want to miss a day.

In fact, you may be better off designing your own challenge. Then, you can ensure you're working toward a goal that will really enhance your life.

No matter what you are trying to quit in 30 days, there has to be something to replace the thing you’re removing or you’ll fall back into your old habits

Don’t just quit soda and go straight to water, replace soda with something like Lacroix, Perrier, or coffee/tea (not sweetened tea or sugary coffee drinks, sorry). By creating a replacement for soda, your chances of sticking with quitting it will become exponentially higher in 30 days