I had no idea that this idea was as ubiquitous as this. I would love to know how this phrase was inspired by NPR, COPE, and Karen McGrane.

Adaptive Content

I learned about COPE from Karen McGrane.

Create Once, Publish Everywhere

So when I talk about adaptive content, I popularized a case study from NPR in which they outlined their catchily-named approach to publishing web content, which they called COPE. It stands for Create Once, Publish Everywhere. And in NPR’s model, they maintain a single content model for their article form. So in this content structure, they would have for an article a title, a short title, a teaser, a short teaser, several images attached to the article, an audio file, the body text, whatever metadata was attached to the article, and they could serve up a different combination of that more granular content based on the type of device someone was using.

Adaptive Content

COPE: Create Once, Publish Everywhere

With the growing need and ability to be portable comes tremendous opportunity for content providers. But it also requires substantial changes to their thinking and their systems.

Run for Water

I used one of these themes for the redesign of the Run for Water site. I transitioned away from Jamstack, because the organization is centred around volunteers, and it was important to empower them to easily make changes to the marketing front end of their organization. The WordPress theme has a beautiful interface for managing content. However, it goes against the philosophy of COPE (Create Once, Publish Everywhere), recommended by Karen McGrane in her presentations on Content in a Zombie Apocalypse.

Symphony

My interest in the subject of Adaptive Content goes back to the days when Symphony was my tool of choice.