Adaptive Content

I learned about COPE from Karen McGrane.

Create Once, Publish Everywhere

So when I talk about adaptive content, I popularized a case study from NPR in which they outlined their catchily-named approach to publishing web content, which they called COPE. It stands for Create Once, Publish Everywhere. And in NPR’s model, they maintain a single content model for their article form. So in this content structure, they would have for an article a title, a short title, a teaser, a short teaser, several images attached to the article, an audio file, the body text, whatever metadata was attached to the article, and they could serve up a different combination of that more granular content based on the type of device someone was using.

Adaptive Content

COPE: Create Once, Publish Everywhere

With the growing need and ability to be portable comes tremendous opportunity for content providers. But it also requires substantial changes to their thinking and their systems.

Run for Water

I used one of these themes for the redesign of the Run for Water site. I transitioned away from Jamstack, because the organization is centred around volunteers, and it was important to empower them to easily make changes to the marketing front end of their organization. The WordPress theme has a beautiful interface for managing content. However, it goes against the philosophy of COPE (Create Once, Publish Everywhere), recommended by Karen McGrane in her presentations on Content in a Zombie Apocalypse.

Symphony

My interest in the subject of Adaptive Content goes back to the days when Symphony was my tool of choice.

Moran, M. B., Lucas, M., Everhart, K., Morgan, A., & Prickett, E. (2016). What makes anti-vaccine websites persuasive? A content analysis of techniques used by anti-vaccine websites to engender anti-vaccine sentiment. Journal of Communication in Healthcare, 9(3), 151–163. https://doi.org/10.1080/17538068.2016.1235531

For me this is one of the key sentences of this paper. It is impossible to understand content strategy without taking component content management into consideration. For an academic approach to content strategy component content management is a key.

This might be translated following the approach of semiotic practices defined by Fontanille et.al.

Summary of Margot Bloomstein's talk "Designing for Trust in an uncertain world." (Recording of a similar talk on Vimeo)

Margot's starting point is what has been called the epistemic crisis.

Was könnte das für eine Content strategy 4 degrowth bedeuten?

1. Sie findet in einer heterogenen/hybriden Umgebung statt.
2. Sie bezieht immer auch nichtmenschliche Stakeholder ein.
3. Sie hängt von einer genauen Analyse der Situation ab, die diese nicht nur abbildet, sondern verändert.
4. Sie ist auf Kollaboration angelegt.

Maybe similar to architects supervising the construction of a building

To me this practice seems still broken. Content modelling, defining voice and tone etc. are strategic tasks depending on user research.

The reference to Bush shows, that content strategy and the history of hypertext are closely related.

This is interesting for many reasons, and it is especially interesting for content strategists. It shows how closely different semiotic practices/forms of content are interrelated, e.g. emails and official statements. It also shows how difficult it is to distinguish between content strategy and propaganda. Via Jeff Jarvis auf Twitter