No es magia.
I love that he points this out explicitly.
Some don't see the underlying processes of complexity within note taking methods and as a result ascribe magical properties to what are emergent properties or combinatorial creativity.
See also: The Ghost in the Machine zettel from Luhmann
Somehow there's an odd dichotomy between the boredom of such a simple method and people seeing magic within it at the same time. This is very similar to those who feel that life must be divinely created despite the evidence brought by evolutionary and complexity theory. In this arena, there is a lot more evolved complexity which makes the system harder to see compared to the simpler zettelkasten process.