Upton Sinclair ran for Governor of California in the 1930s, and the coverage he received from newspapers was unsympathetic. Yet, in 1934 some California papers published installments from his forthcoming book about the ill-fated campaign titled “I, Candidate for Governor, and How I Got Licked”. Emphasis added to excerpts by QI:[1] 1934 December 11, Oakland Tribune, I, Candidate for Governor and How I Got Licked by Upton Sinclair, Quote Page 19, Column 3, Oakland, California. (Newspapers_com) I used to say to our audiences: “It is difficult to get a man to understand something, when his salary depends upon his not understanding it!”