First, what would it look like for a social media platform to re-establish perspective?

Browsing Twitter the other day, I once again found myself sucked into a far-off event that truly does not matter, and it occurred to me that social media is an orthographic camera.

A category mistake, or category error, or categorical mistake, or mistake of category, is a semantic or ontological error in which things belonging to a particular category are presented as if they belong to a different category,[1] or, alternatively, a property is ascribed to a thing that could not possibly have that property.

In discussing the appeal of the News Feed in that same interview with Kirkpatrick, Zuckerberg observed, “A squirrel dying in front of your house may be more relevant to your interests right now than people dying in Africa.” The statement is grotesque not because it’s false — it’s completely true — but because it’s a category error. It yokes together in an obscene comparison two events of radically different scale and import. And yet, in his tone-deaf way, Zuckerberg managed to express the reality of content collapse. When it comes to information, social media renders category errors obsolete.