A "tag" is a snippet of code that allows digital marketing teams to collect data, set cookies or integrate third-party content like social media widgets into a site.

In mainstream press, the word "hacker" is often used to refer to a malicious security cracker. There is a classic definition of the term "hacker", arising from its first documented uses related to information technologies at MIT, that is at odds with the way the term is usually used by journalists. The inheritors of the technical tradition of the word "hacker" as it was used at MIT sometimes take offense at the sloppy use of the term by journalists and others who are influenced by journalistic inaccuracy.

tries and fails to think of the word “reciprocity.” (“We need reciprocality