It was in this conceptual frame that the behavioral picture seemed to negate the notion of drive, as a separate energizer of behavior. A pedagogical experiment reported earlier (18) had been very impressive in its indication that the human liking for work is not a rare phenomenon, but general. All of the 600-odd pupils in a city school, ranging from 6 to 15 years of age, were suddenly informed that they need do no work whatever unless they wanted to, that the punishment for being noisy and interrupting others' work was to be sent to the playground to play, and that the reward for being good was to be allowed to do more work. In these circumstances, all of the pupils discovered within a day or two that, within limits, they preferred work to no work (and incidentally learned more arithmetic and so forth than in previous years).

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There is this black hole syndrome where you spend hours working on something and get no feedback.

Each year the winner is crowned with great fanfare at Eastwood Shopping Centre, which is owned by Yuhu Group, the company founded by billionaire property developer and political donor Huang Xiangmo.