Yong, Ed. “The Tipping Point When Minority Views Take Over.” The Atlantic (blog), June 7, 2018. https://www.theatlantic.com/science/archive/2018/06/the-tipping-point-when-minority-views-take-over/562307/.

Centola's Experiments Suggest 25% Activists Will Tip a Population

Relationship with @Schelling1971 work?

Schelling, Thomas C. “Dynamic Models of Segregation.” The Journal of Mathematical Sociology 1, no. 2 (July 1, 1971): 143–86. https://doi.org/10.1080/0022250X.1971.9989794.