改革开放之后的四十年里，中国居民的财富产生了翻天覆地的变化，人们对待财富的心态与半个世纪前也云泥之别。这四十年既是一本创造财富的历史，也是一本守护财富的历史。90年代后，普遍积累了一些私人财富的中国人，第一次面临“如何抵御通胀”的这个难题。这种对通胀的恐惧间接催生了很多资产价格的上涨，最典型的就是房地产。

身上的玉，别人说好看，也只是一句带过；就怕说多了，别人让拿下来看看，自己骑虎难下！

Credibility #1: Knowing your name. Credibility #2: Knowing what department you work in or interact with. Credibility #3: Basic knowledge of your technology usage (to impersonate a vendor). Credibility #4: Knowledge of personal and/or professional relationships to impersonate mutual friends or colleagues. Credibility #5: Incorporating environmental sound clips to enforce life-like situations; e.g., playing the sound of a crying child in the background of a phone call.

All of these sources provide information that the hacker can use to create an opening, and when they have finished their research the organization will make contact. In an elaborate scam, the hacker might develop a relationship with the victim that lasts for weeks. They use their knowledge of the target to build trust or, in some cases, inspire fear. (It is not uncommon for hackers to blackmail their victims or prey on financial insecurity.) Eventually, either way, the victim drops their guard.

The bigger worry is attacks that last for weeks, months and even years, undetected until an external entity calls to notify the victim that they’ve been compromised. Hackers who go unnoticed and undetected aren’t attacking for fun or to fulfill some cyber-sexual urge; they’re attacking because it’s how they make their living, and they’re good at it.

，但人们宁愿选择相信自己看到的收益率数字。在那样的心态下，一切都显得便宜了许多，无论是高得难以解释的估值倍数，还是购物车里的奢侈商品。

半年后，当地开始推行大规模棚改，每平米补偿8000元左右，项目销售迎来第二次爆发！我们和周边竞品心照不宣，同时提价到8500左右——什么是好的销售策略？永远不是满足客户（轻易满足就是“贱卖”，要被老板骂），而是让主力客户踮踮脚（差太远客户又会放弃）。

lleviates the guilt,

少有人走的路 6：真诚是生命的药