The elites point the way for those in even the lowest income brackets to follow. This crosses cultures as well. Capitalism trumps colonialism as former colonized peoples reserve the right to taste the fruits of capitalism. Hence, hard work, ingenuity and leveraging opportunity to accumulate all the signs and symbols of wealth, joining the colonialist biased elites is seen as having arrived at success, even though it means contributing to the destruction of the planetary commons. The aspirations to wealth must be uniformly deprioritized in order to align our culture in the right direction that will rescue our species from the impact of following this misdirection for the past century.