Nicht nur #BP investiert in mehr fossile Infrastruktur und verzichtet auf Dekarbonisierungsziele. Große Firmen und Investmentgesellschaften geben die Orientierung an „Environmental, social and governace“- (ESG-)Standards zunehmend auf. Für #BlackRock, #Vanguard, #JPMorgan und #StateStreet spielen sie keine oder nur noch eine geringe Rolle, die EU hat sie verwässert. Der Guardian berichtet darüber in einem gut recherchierten Überblicksartikel. https://www.theguardian.com/business/2024/oct/13/very-concerning-bp-dilutes-net-zero-targets-as-global-retreat-from-green-standards-gathers-pace

This aligns the connections between my analysis and reading of Material Culture by Sophie Woodward, which explains the underlying strong connection that historians have with material culture.

Since the study of material culture involves interpreting the significance of an object's role in one's life, the resulting conclusion will vary from person to person. Though Woodward does not directly state this in Material Culture, it is a given considering the subjectivity involved with interpreting an object's cultural importance.

By following Prownian analysis, one would gain as much understanding through writing about a particular object as they would observing it. Woodward never mentions writing as a part of the process of understanding the cultural significance of an object. Because of this, I believe Haltman's approach would lead to a much more accurate interpretation of an item's significance.

This suggests every object studied in material culture is significant, but in order to find its significance we must thoroughly understand the object at question. Aristotle's philosophical concept of teleology, the belief that every object in reality has its own nature and purpose in the world, is highly relevant here since the study of material culture rests on the presumption that teleology is true.

This highlights the importance of contextualizing an object in order comprehend its significance entirely. Woodward agree's with this, emphasizing how the study of material culture combines the natural and social sciences-- allowing us to understand an object's influence within its historical and cultural context.

Through the concept of objectification, Woodward describes the relationship between people and objects as an interconnected, dialectic one. This description implies a kind of constant dialog between an object and person where an object has an equally influential role in its owner’s life as the owner does in the object’s metaphorical life.

Here, Haltman digs deeper into description and advises us on the critical role vocabulary and language has on our ability to accurately interpret an object. In Material Culture, Woodward does not mention the effects of our language on the interpretation of an object considered to be material culture. In fact, she never advises the reader on how to study material culture themselves. Instead, she explains the meaning and history of the study of material culture

Woodward does not explore how/why we choose an object to study in Material Culture like Prown does here. Overall, Woodward does not offer her own opinions or theories regarding material culture, instead her piece reads as highly objective. This is unlike Prown, who offers his personal thoughts and attempts to define abstract concepts throughout the reading in companion to objective concepts as well. For this reason, I prefer the Haltman reading.

The study of material culture is centered upon analytically and methodologically exploring an object's physical properties and evaluating it in the context of the time and space it occupied to determine its cultural significance.

Both Prown and Sophie Woodward believe that material culture is more of an in-depth understanding and analytical concept versus an explanatory. It is both fascinating to the viewers and draws people in a while at the same time challenging people to implicate their findings to a more extreme extent.

The ideology of material culture has been in motion for numerous years. Many texts portray the years and years of effort that other researchers, authors, and even artists have put in. The entire concept is a observe, focus, and strip down until one can't possibly go any further.

Material culture has been active for years now. The Prownian analysis is by far the most difficult; however, there are other theories and texts to get somewhat of a start to understand this concept. Different approaches can help people gain a better understanding of how to successfully speculate and analyze.

Prown's theory is to focus on the small details and to get a better understanding or to feel what that specific object gives off. The concept of observing and paying attention to details allows for a more focused idea and result. The stronger and descriptive information one entails the better of the analysis will be.

These details and characteristics transform to a more critical idea an object will portray. These descriptions are a few in which people can use to help interpret a specific item they may describe, which allows multiple illustrations to form.

As Prown suggests, to us the readers, that objects express metaphors which then can help elaborate belief to form, the example life and death is a perfect symbol. Life and death are two different theories, but they both open up two entirely different realms of understanding. The example also allows human and material relationships to form, as Sophie Woodward stated in her article.

The thought process and research that takes place while establishing a piece of work as material culture is challenging. Those that are intrigued by the materialistic concept must somehow find a connection to the social theory as well. Focusing and paying attention to even the smallest details allows the entire idea to be understood.

Material culture coincides with different generations and what is appealing to that particular group. Any object or piece of work can become a part of material culture. Material culture as a part is merely an object, an eye appealing material object, but what makes it metaphorical is the deeper meaning that resides behind a specified item. At the end of any material culture, the whole picture and the idea is to conceptualize a material to the culture.

Through the Prownian analysis, scholars will learn how to experientially categorize various objects that are always around every individual on a daily basis. Alongside with the observing part, scholars will become more metaphorically and analytically inclined versus just scrapping the surface and merely trying to settle for average. Both Prownian analysis and material culture allow individuals to see the world from a different viewpoint and change the notion of learning. As the culture changes, so do the learning techniques and the dominion that that surrounds it.

This realm of work and research focuses on both the object and the meaning it portrays. The entire ideology of material culture has many genres established thus making it much more of a study and regular observing practice.