“Those who can stick to a 996 schedule are those who have found their passion beyond monetary gains,” Ma wrote.

Alibaba Cloud, the company’s cloud computing unit, today announced a new initiative with the Malaysia Digital Economy Corporation (MDEC) and Dewan Bandaraya Kuala Lumpur (DBKL), the capital’s city council. Called ‘Malaysia City Brain,’ the new project is aimed at reducing traffic, monitoring the flow of vehicles, and improving urban planning across the country.

Since launching a digital free trade zone with the Malaysian government last November, Alibaba is taking its collaboration one step further.