In Britain, John Reith, the visionary son of a Scottish clergyman, began to look for an alternative: radio that was controlled neither by the state, as it was in dictatorships, nor by polarizing, profit-seeking companies. Reith’s idea was public radio, funded by taxpayers but independent of the government. It would not only “inform, educate and entertain”; it would facilitate democracy by bringing society together: “The voice of the leaders of thought or action coming to the fireside; the news of the world at the ear of the rustic … the facts of great issues, hitherto distorted by partisan interpretation, now put directly and clearly before them; a return of the City-State of old.” This vision of a radio broadcaster that could create a cohesive yet pluralistic national conversation eventually became the BBC, where Reith was the first director-general.

Avant-Pop artists and their pirate signals promoting wild station identifications are ready to expand into your home right now, just log on, click around and find them. It's all up to YOU, the interactive Avant-Pop artist/participant.

Soon the Data Superhighway will finally once and for all do away with the high-priced middlemen, and artists will reap the benefits of their own hard-earned labor. The distribution formula will radically change from Author - Agent - Publisher - Printer - Distributor - Retailer - Consumer to a more simplified and direct Author (Sender) - Interactive Participant (Receiver)