Proximate Future is a future that is 'nearly here' but never quite gets here. Ref posits this is a way to distract from issues around a tech now and thus lets technologists dodge responsibility and accountability for the now, as everyone debates the issues of a tech in the near future. It allows the technologists to set the narrative around the tech they develop.
Ref: [[Divining a Digital Future by Paul Dourish Genevieve Bell]] 2010
Vgl the suspicious call for reflection and pause wrt AI by OpenAI's people and other key players. It's a form of [[Ethics futurising dark pattern 20190529071000]]
It may not be a fully intentional bait and switch all the time though: tech predictions, including G hypecycle put future key events a steady 10yrs into the future. And I've noticed when it comes to open data readiness and before that Knowledge management present vs desired [[Gap tussen eigen situatie en verwachting is constant 20071121211040]] It simply seems a measure of human capacity to project themselves into the future has a horizon of about 10yrs.
Contrast with: adjacent possible which is how you make your path through [[Evolutionair vlak van mogelijkheden 20200826185412]]. Proximate Future skips actual adjacent possibles to hypothetical ones a bit further out.